Examples of blue being used for brand identity include Facebook and Paypal. Blue is perceived as a color that represents dependability and trustworthiness. For example, you may notice many websites use different shades of blue. Of course, different colors mean different things, so you might need to brush up on your color theory before branding your business. When designing your brand, consider color psychology and how colors impact behaviors (including buying behaviors). Your brand’s palette is responsible for conveying a message, and different colors have different meanings. Believe it or not, color can have a major influence on purchasing decisions. Influences decision-making and perceptionĬolors matter for branding because they can affect how customers perceive your business.
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